TRIBUTE TO OLD MONK’S OLD MAN.

Okay so, just got the news that Mr Kapil Mohan, the soldier-turned-businessman who popularised India’s most iconic brand of rum, has passed away at the age of 88 after suffering from cardiac attack on Jan 6.

Let’s thank him for giving us the best beverage, let’s raise a toast to Old Monk’s old man.

kapil-mohan-1515488945

There are many many reasons why we have immense love and respect for the drink. Kicking off our winter campaign for the next couple of weeks, here’s presenting everything you’ve probably ever wanted to know about the elixir of life — Rum. From the likes of colonels and admirals to their ‘brats’; from the broke college freshers to the seasoned alcohol-lovers, rum (and Old Monk) has been a love affair for many. The the question of how to drink Old Monk has been asked in every age, by every Indian.

And here we are to stoke those fires, this winter.

rum.jpg

First Things First

This is the bottle that has been passed on from generation to generation — an acquired taste, a culture to cultivate without burning a hole in your pocket. So, there are three basic reasons why rum continues to be India’s favourite alcohol, especially when the cold season sets in. And then there are more.

Firstly, It’s cheap. It’s not the kind of cheap that will have you worried about alcohol poisoning, and yet, it’s pocket-friendly enough that people can partake once a week.

Secondly, a lot of the advertising when it comes to rum is entirely word of mouth. And unlike brands who spend a lot of money on marketing and branding, rum just happens to be cheap and versatile enough that people recommend it to one another. It’s the fabric of all weekend drinking and BYOB parties.

Thirdly, it’s one of the most versatile drinks that there is. You can chug rum neat (enjoying the flavour of molasses), mix it with coke or soda. People have their own favourite combinations and they can be as specific as “shaken, not stirred” or as generic as “with ice please, thanks very much”.

What’s In It For Me?

In a country like ours, it is a bit commendable though that instead of wasting precious food, we are using a byproduct to create something we end up loving — Rum. But the thing is, rum never pretends. Rum, you can take at face value. Fermented molasses and aged for years (Old Monk is aged for seven years), to make a smooth, dark drink that contains about 40 percent alcohol.

rum---story_647_071315120058.jpg

Old Monk & Us

With the winters setting in, Old Monk is the go-to drink for a lot of drinkers. It makes you feel warm and cosy, (It doesn’t actually do that but more on that later.) and is smooth enough for you to welcome in a night of debauchery. It’s also perfect as a remedy for cold and cough when you take a spoonful with lukewarm water.

For years, drinking rum has meant drinking the Monk. As the oldest distillery in these parts and having a strong army connection (more for morale, amirite?), Old Monk has been hailed as one of the oldest brands that has been supplying a boost to the troops, be it in the defence forces or the merchant navy class.

All in all, there are a bunch of reasons that make rum special for Indians and having a movie about it, is not the worst thing. But for us, it has to be the flavour of nostalgia, and the easy-going nature of this drink that has us hooked to this wondrous elixir.

 

Old Monk – Kills the germs inside as well as outside!

This Rum can also be used as an antiseptic. Drink a little, enjoy some more, and if you trip and fall while you’re high, just apply the drink to your bruised ass and you’re good to go!This Rum can also be used as an antiseptic. Drink a little, enjoy some more, and if you trip and fall while you’re high, just apply the drink to your bruised ass and you’re good to go!

rip-2

It has been delivering happiness to our Tourists as well. Old Monk is more than a beverage for us.

The Old Monk is an Indian brand and is loved by people all around the world. In India, the hype is such that we’ve heard some people even campaigned for the Monk to be made the national drink of India!

11_1436880556.gif

Thats all for now about our very own Old Monk. I hope you liked the post.

Keep smiling!

 

 

Advertisements

RAJNIGANDHA : Flavored Pan Massala, India

Hey everyone!

So today’s topic is not what we talk about usually. Actually it was yesterday when i met this lady named Rethabile from south Africa who kept on narrating me about her life in Durban. We talked about several things and suddenly she asked me about Rajnigandha that she saw in her driver’s hand.

I explained her n thought that many foreigners might just want to know about it. so i here collected some information about Rajnigandha and writing down for you guys.

Soooo Rajnigandha: The taste of success, is functioning in a category of Pan Massala and has placed itself as a premium brand.

rajnigandha-pan-masala-2031613.jpg

Rajnigandha, said to have secret ingredients like many other iconic brands such as Coca-Cola and KFC, is the largest selling pan masala brand in the country today.

How it was created?

Pan (betel leaf stuffed with sweeteners) has been very peculiar to many parts of India – UP, MP, Bihar and even Maharashtra – right from time immemorial. As time progressed, life picked up speed and people started investing much more time in traveling. It became difficult for pan-lovers to get the same taste of their pan everywhere. And this was how the pan masala was born so that people could carry their favourite pan in a packaged dry form, initially sold by the panwallahs.

pan.jpg

CK Sharma, Business Head, Mouth Fresheners, DS Group, said there were two problems associated with pan consumption. Explaining, he added, “Across the country there is no consistency of quality and taste, since it is made by different panwallahs. The second problem is hygiene. There was a latent requirement of pan-eating consumers to upgrade to the next level of chewing ‘pan’.”

Advertisements

Soon after the launch, DS Group knew the importance of advertising for brand building and came up with their first ad ‘Swaad Rajnigandha ka Sabse Nirala’ (The supreme taste of Rajnigandha). The communication was made to target the youth and thus was colourful, full of fun and celebrating life. The campaign featured Bollywood actors Avinash Wadhawan and Shikha Swaroop, crooning to ‘Swaad Rajnigandha ka Sabse Nirala’. In the ad, they were shown enjoying, meeting in the parks and going on drives.

RG_ke_sang_haseen_hai_sama_in_80s.jpg

In the 1990s, the brand started getting further popularity and the next campaign showed the Rajnigandha protagonist handling petty day-to-day challenges in unique ways. Hence, the campaign was ‘Swaad zara hat ke’ (A taste like none other).

bestmediainfo-img5.jpg

They kkept on updating their marketing strategies. I cant stop laughing at their new subtitle Muh mei ranjnigandha, Kadmo mei duniya!! if i had to translate, it says “the world comes to your feet when you taste Rajnigandha” 😉

 

PACKAGING

In 1983, Rajnigandha was launched with the 100 gram, 250 gram, and 1 kg tins and later began manufacturing composite boxes, which were not made of metal but a mixture that contained cardboard and made the pack lighter. In 1986-87, the 4-gram pouches were launched for on-the-go consumers and in 1991; 20-gram zipper pouches were introduced. For a longer shelf life, the new vacuum pouches were launched in 1996. In 2012, new packaging of tin boxes with ribs was launched for 100-gram packs. Then came a slew of smaller packaging of 0.8 grams and four grams over a period of time.

qty3-rajnigandha-pan-masala-100-grams-each-mouth-freshener-454.jpg

Sharma said, “The kind of smaller packs we have launched in the last 4-5 years have attracted the young consumers. The young consumer actually wants it to use pan masala as a mouth freshener at different times. After a meal, they will take a little bit, after smoking they will try it. Their style or reason for eating is changing. And that is how we are getting the young consumers.”

2_new

 

Alright that’s all for now. I am also looking forward try one.

SO0o Thank you guys,

i hope you like the post, if you did then like & share to your friends.

Also suggest me our next Topic for our next post.

Bye. 🙂

 

SHOPPING TOUR INDIA!

Hey everyone!

HAVE YOU EVER WONDERED WHERE YOU CAN GET FABULOUS ITEMS DIRECT FROM THE MANUFACTURER?

REGISTER YOUR INTEREST TO BE A SELECT PARTICIPANT ON OUR SOURCING TOURS.

marble-cottage.jpg

Shopping is undeniably an important part of any tour. No matter wherever we go but purchasing the souvenirs and buying the small/big things is something that we all love.

11.jpg

Shopping is more fun when we get the best quality over a competitive price.

Get in touch with us, we will design the perfect tour to seek shopping of your taste. We have registered selected manufacturers / vendors through quality-check and customer reviews. To serve you the finest quality of your product in all concern.

Join our tour to discover the best suppliers / manufacturers of Jewelries, Handicrafts, Souvenirs, Textiles, Tools, Machines, or whatever.

Thanks. And yes we can smell the aroma of Christmas days, have a great time.

Happy shopping 🙂

THE GREAT INDIAN WEDDINGS!

Hello everyone!! Its been a long while since I have posted for you guys. I missed you all and I missed writing about India, So I had to come back.

Stay tuned to our posts because we are now uploading them every week.

Today we have an interesting title to talk about that is., ‘INDIAN WEDDING’

As a matter of fact in the past decade tourism in India has come up as one of the most flourishing industries of the country. The beauty of the land has played a pivotal role in shaping up the industry to a great extent along with the facilities that makes the time spent here a memorable one. It is not just the beauty of the topography that has attracted the tourists from all across the globe, but the hospitality of the Indians too has paved the way for the travelers to enjoy the charm of the place.

Indian weddings are traditionally multi-day affairs, and involve many intricate ceremonies, such as the painting of the hands and feet of the bride called a mehndi. Garlands are presented to guests of honor instead of corsages, and lots of flower or rose petals are thrown for good luck.

Wallpaper-Bridal-Henna-Design.jpg

The country is visited by thousands every year to witness the great Indian weddings. Indian wedding forms attractive tour packages which are as exciting as the colors of the country. The Special Wedding Tour Packages are arranged to provide an insight into the lifestyle of the Indiana and the best of the weddings.

The Wedding Packages to India are attractive propositions as they are carried out for many days and involve interesting events during the course of the marriage. Monks & Monkeys Travels pvt Ltd offers you tailored wedding tours. The country which is divided basically into four regions, namely the Northern part, Eastern part, the Southern part and the Western part offers the chance of experiencing the weddings of the various rituals. Wedding in India is a huge occasion and loads of money flows for it. The tourists coming to the country to have a glimpse of the gala event can enjoy the various forms of weddings which are unique in themselves. The visitors get a chance of enjoying the best of Southern Indian Wedding in Kerala where the guests get the chance of witnessing the marriage in the beautiful backwaters and the bride and bridegroom dressed in the traditional attires. The marriage ceremony goes on for a single day where the guests get the chance of enjoying the very best South Indian wedding and cuisines too.

flower.jpg

The wedding in the eastern part of the country is not promoted much and is not usually featured in the list of the wedding tours. But the chief attraction of the Wedding Packages to India leis with the weddings of the Western India along with that of the Northern part where the ceremony runs for a long period. The weddings at the western parts features the Royal weddings from Rajasthan that gives an idea of the expenditure incurred during an Indian wedding. The weddings continue for three days with various functions including Ladies Sangeet, Jai Mala, the actual Wedding and many more. The gala event is embellished with a celebration of lifetime. The music and great food are an indispensable part of the weddings of India along with fire crackers making the atmosphere an electrifying one.

article-l-201549010451738717000.jpg

Another happening wedding package offered to the tourists is the Celebrity Wedding in India which features the celebrations of a lifetime involving the celebrities of the country.

image.jpg

The guests get a royal treatment at the weddings with the celebrations that are covered by the media throughout the country. The weddings in the Southern states of the country also feature the Beach Weddings in India which has grown in popularity recently.

beach-weddings-in-india-4039.jpg

We have plenty of options to showcase Indian Weddings, Click on the link and mail us your taste @ Monks & Monkeys Pvt Ltd.

 

Thanks.

Please do like and share.

 

Holi – Indian festival of Colors

HELLO THERE SUPERMEN N SUPERWOMEN!!

Well, the most awaited festival Holi is not far, 13th of  March.

Yes, the most colorful time of the year is almost here! Do you have your Gulal ready? Or perhaps the more mischievous among you are arming yourselves with Pichkaris and water balloons? No matter your gadget of choice, it’s guaranteed to be a day of glorious color. Read on to learn all about Holi, including a legend of the battle between good and evil, why you’ll be drenched in the colors of the rainbow, and the festival’s intoxicating unofficial drink.

Holi is one of the major festival of India and is the most vibrant of all. The joys of Holi knows no 😉 bound. The festival is celebrated across the four corners of India or rather across the globe. The festival is filled with Joy. Monks & Monkeys invites you all to this great festival to visit atleast once in a life-time. (y)

Happy-Holi

Holi – the festival of colours – is undoubtedly the most fun-filled and boisterous of Hindu festival. It’s an occasion that brings in unadulterated joy and mirth, fun and play, music and dance, and, of course, lots of bright colours! **##

Don’t Mind, It’s Holi!”

During Holi, practices, which at other times could be offensive, are allowed. Squirting coloured water on passers-by, dunking friends in mud pool amidst teasing and laughter, getting intoxicated on bhaang and revelling with companions is perfectly acceptable. In fact, on the days of Holi, you can get away with almost anything by saying, “Don’t mind, it’s Holi!”  ( Hindi = BURA NA MAANO, HOLI HAI. ) ##

The Festive License! 

Women, especially, enjoy the freedom of relaxed rules and sometimes join in the merriment rather aggressively.

It is a time when pollution is not important, a time for license and obscenity in place of the usual societal and caste restrictions.

In a way, Holi is a means for the people to ventilate their ‘latent heat’ and experience strange physical relaxations.

Fun + Dance + Colours = Holi

~~~~~~~~~~~~~~~~~~~~~~

Те, кто посещал индию, не перестают с восторгом отзываться о великолепном климате, мягком воздухе, прекрасном море, безбрежном океане и золотом солнце индийских земель. Но ничто не может сравниться с праздничными ритуалами, возведенными индусами на пьедестал божественного поклонения. И, пожалуй, самым ярким из них является ритуал празднования Холи, приходящийся на конец февраля – начало марта, фестиваля юной весны, безудержного буйства красок природы, расцвета новой жизни и светлых надежд. Своими корнями история праздника уходит в далекие времена создания легенд и сказаний. По одной из таких легенд, название праздника берет свое начало от имени коварной демоницы Холики, принявшей свою смерть в оковах огня Вишну. Именно поэтому буйство огненной стихии костров по праву украшает этот праздник, а чучело, сжигаемое в огне, символизирует приход новой жизни. Согласно другому поверью, Кама, бог любви, спешит поделиться этим необыкновенным чувством с людьми. Любовный танец, полный таинства и очарования, является одной из основных традиций этого праздника, прочно соотносимой и с именем любвеобильного Кришны.

<Those who visit India do never stop enthusiastic about the magnificent climate, soft air, the beautiful sea, the vast ocean and golden sun of Indian lands. But nothing can compare with the festive rituals, Indians erected on a pedestal of divine worship. And perhaps the most striking of them is a ritual celebration of Holi, which falls in late February – early March, the young spring festival, unrestrained riot of colours of nature, blossoming of new life and bright hopes. The roots of the history of the festival go to the old days of creating legends and tales… to be cont. >

holli.jpg

Холи – самый бесшабашный, красочный, разноцветный фестиваль и конец зимы. Индийцы бросают цветным порошком в знакомых и незнакомых, поливаются цветной водой, танцуют, обнимаются, устраивают потешные сражения и веселятся.

<Holi is the most reckless and colourful festival. It symbolise the end of winter. We Indians throw colourful powders ( which are called GULAAL ) on familiar and even unfamiliar ones, pour water colour, dance, hug each other, revel with companions.>

Thanks

Have a wonderful time!! 🙂

Ranakpur – The Jain Temple

Hello guys!! How have you been lately?

I am uploading most of the blogs on Rajasthan itself cuz i am very much influenced by it. New Year Tour in Rajasthan from Monks n Monkeys was an unforgettable experience.

Driving in Rajasthan in India has its rewards. A slight detour off the road from Jodhpur to Udaipur, led us to the magnificent Jain temple of Ranakpur. Its around only an hour from Udaipur but with the Aravali Hills around makes us feel as though we are miles away.

Jainism is a religion who’s main belief is of non violence towards any living thing. This includes the tiniest living micro-organisms to insects and larger species. They also try not to injure plants…root vegetables are not eaten as pulling up these vegetables involves killing the entire plant. Honey is also forbidden as its collection would amount to violence against the bees.

The Jain temple at Ranakpur dates back to 1439AD. This date has been inscribed into one of the 1444 carved marble pillars that supports the many turrets, domes and cupolas…all of them marble…..the entire temple is constructed from beautiful white marble!

chaumukha_jain_temple_at_ranakpur_in_aravalli_range_near_udaipur_rajasthan_india

As you enter the temple, You are taken back by the sight of all these beautiful marble columns. The carvings are exquisite. Incredibly, no two columns are alike. There’s twenty nine halls within the temple complex and as well as the main temple, Chaumukha Mandir there are two other smaller temples and a sun temple.

k

Carvings like the one below can be find in the temple. You can see how intricate the work is in the close up picture.

ranakpur-jain-temple-1

One of the priests will welcome you to the temple by marking your forehead with a mixture of sandalwood coloured with saffron. They will also offer their services as a guide to show you around the temple in return for a small donation.  I can recommend it…it’s definitely the way to learn about the intricacies of this magnificent temple.

Have you been to Ranakpur? 

If no, visit monks-n-monkeys.com n get your tour tailored.

Thanks people.

Much love & respect. 🙂

So0O Wow Temples Of South-India!

Hey there! This friday we are talking about the majestic temples of south India.

If you have any plan for a vacation to South India this season, then you must visit the magnificent temples that decorate the region throughout. These Dravidian architecture masterpieces are a great way to discover hidden historical facts, and cultural secrets. These temples showcase the greatest of temple architecture in India, and here are the top five South Indian temples that you must visit.

 

  • Meenakshi Temple, Madurai:Ancient Madurai was one of the biggest religious and cultural centers of India, and it is also the home to the most impressive temples of South India. Meenakshi temple is one South Indian temple you must definitely see, the temple complex is spread over 15 acress, with 4500 pillars and 12 towers. The most stunning feature about the temple is its various sculpture, and then there’s the Chithrai festival that goes on for 12 days. During this festival the celestial marriage of god and goddess of the temple is re-enacted during the month of April. This is truly one of the top five South Indian temples.

meenakshi-amman-temple1

  • Tirumala Venkateswara, Tirupati:This majestic temple is not only the part of our list of favorite South Indian temples, but is also one of the most amazing temples around the world. It is one of the most sacred temples of Vaishnavites, and is dedicated to Lord Venkateswara, one of the most powerful gods in the Hindu religion. Tirumala Tirupati Devasthanam, one of the richest religious bodies in the world, maintains this temple. The temple is also famous for the prasadam, Laddu. It has the largest solar power kitchen, and the whole temple complex uses only solar and wind energy. Moreover, around 75,000 devotees visit this temple every single day.

1647_tirupati-balaji-hd-wallpaper-01

  • Ramanathaswamy Temple, Rameshwaram:The Ramanathaswamy temple is known for its wondrous pillared-hallway that is the longest in India, with an amazingly painted ceiling. It is located in the holy city of Rameshwaram and just 100 mts from sea, where devotees have to take bath before entering the temple, and taking a bath in its 22 wells. The water in these wells is considered purifying and holy. Rameshwaram is located at the tip of Indian peninsular, and is a holy land from where Lord Rama and his army built a bridge to cross the sea to rescue Sita. It is definitely one of the top five South Indian temples.

rameswaram-temple-history

  • Kumbakonam:The town of Kumbakonam is located 40 kms from Tanjore and is home to 18 temples, specially the Sarangapani temple. It is one of the top five south Indian temples. This town is best known for temple hopping, and Sarangapani, the most magnificent of all is a shrine in the form of a chariot. Then 4 kms from Kumbakonam, there’s also 12th century Airatesvara temple.

kumbakonam_1.jpg

  • Thanjavur:Thanjavur is known to be the stronghold of Tamil culture during the 11th century, when Raja Raja I of Chola Kingdom built magnificent temples around the region. In total, Cholas built 70 temples in Thanjavus, with Brihadeswara being the most beautiful one, it is also known as the Big temple and is now a UNESCO world heritage site. The temple turned 1000 years old in 2010, and is the symbol of the might of Cholas, it is also one of the oldest temples in India that is dedicated to Lord Shiva.

gangaikonda_cholapuram_thanjavur_18689

 

Let me tell you that there are several other temples that i have not mentioned. So when are you heading to South India.

That’s all for today!

Catch you on next blog.

Keep smiling 🙂