Monthly Archives: December 2017

RAJNIGANDHA : Flavored Pan Massala, India

Hey everyone!

So today’s topic is not what we talk about usually. Actually it was yesterday when i met this lady named Rethabile from south Africa who kept on narrating me about her life in Durban. We talked about several things and suddenly she asked me about Rajnigandha that she saw in her driver’s hand.

I explained her n thought that many foreigners might just want to know about it. so i here collected some information about Rajnigandha and writing down for you guys.

Soooo Rajnigandha: The taste of success, is functioning in a category of Pan Massala and has placed itself as a premium brand.

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Rajnigandha, said to have secret ingredients like many other iconic brands such as Coca-Cola and KFC, is the largest selling pan masala brand in the country today.

How it was created?

Pan (betel leaf stuffed with sweeteners) has been very peculiar to many parts of India – UP, MP, Bihar and even Maharashtra – right from time immemorial. As time progressed, life picked up speed and people started investing much more time in traveling. It became difficult for pan-lovers to get the same taste of their pan everywhere. And this was how the pan masala was born so that people could carry their favourite pan in a packaged dry form, initially sold by the panwallahs.

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CK Sharma, Business Head, Mouth Fresheners, DS Group, said there were two problems associated with pan consumption. Explaining, he added, “Across the country there is no consistency of quality and taste, since it is made by different panwallahs. The second problem is hygiene. There was a latent requirement of pan-eating consumers to upgrade to the next level of chewing ‘pan’.”

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Soon after the launch, DS Group knew the importance of advertising for brand building and came up with their first ad ‘Swaad Rajnigandha ka Sabse Nirala’ (The supreme taste of Rajnigandha). The communication was made to target the youth and thus was colourful, full of fun and celebrating life. The campaign featured Bollywood actors Avinash Wadhawan and Shikha Swaroop, crooning to ‘Swaad Rajnigandha ka Sabse Nirala’. In the ad, they were shown enjoying, meeting in the parks and going on drives.

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In the 1990s, the brand started getting further popularity and the next campaign showed the Rajnigandha protagonist handling petty day-to-day challenges in unique ways. Hence, the campaign was ‘Swaad zara hat ke’ (A taste like none other).

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They kkept on updating their marketing strategies. I cant stop laughing at their new subtitle Muh mei ranjnigandha, Kadmo mei duniya!! if i had to translate, it says “the world comes to your feet when you taste Rajnigandha” 😉

 

PACKAGING

In 1983, Rajnigandha was launched with the 100 gram, 250 gram, and 1 kg tins and later began manufacturing composite boxes, which were not made of metal but a mixture that contained cardboard and made the pack lighter. In 1986-87, the 4-gram pouches were launched for on-the-go consumers and in 1991; 20-gram zipper pouches were introduced. For a longer shelf life, the new vacuum pouches were launched in 1996. In 2012, new packaging of tin boxes with ribs was launched for 100-gram packs. Then came a slew of smaller packaging of 0.8 grams and four grams over a period of time.

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Sharma said, “The kind of smaller packs we have launched in the last 4-5 years have attracted the young consumers. The young consumer actually wants it to use pan masala as a mouth freshener at different times. After a meal, they will take a little bit, after smoking they will try it. Their style or reason for eating is changing. And that is how we are getting the young consumers.”

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Alright that’s all for now. I am also looking forward try one.

SO0o Thank you guys,

i hope you like the post, if you did then like & share to your friends.

Also suggest me our next Topic for our next post.

Bye. 🙂

 

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SHOPPING TOUR INDIA!

Hey everyone!

HAVE YOU EVER WONDERED WHERE YOU CAN GET FABULOUS ITEMS DIRECT FROM THE MANUFACTURER?

REGISTER YOUR INTEREST TO BE A SELECT PARTICIPANT ON OUR SOURCING TOURS.

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Shopping is undeniably an important part of any tour. No matter wherever we go but purchasing the souvenirs and buying the small/big things is something that we all love.

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Shopping is more fun when we get the best quality over a competitive price.

Get in touch with us, we will design the perfect tour to seek shopping of your taste. We have registered selected manufacturers / vendors through quality-check and customer reviews. To serve you the finest quality of your product in all concern.

Join our tour to discover the best suppliers / manufacturers of Jewelries, Handicrafts, Souvenirs, Textiles, Tools, Machines, or whatever.

Thanks. And yes we can smell the aroma of Christmas days, have a great time.

Happy shopping 🙂

THE GREAT INDIAN WEDDINGS!

Hello everyone!! Its been a long while since I have posted for you guys. I missed you all and I missed writing about India, So I had to come back.

Stay tuned to our posts because we are now uploading them every week.

Today we have an interesting title to talk about that is., ‘INDIAN WEDDING’

As a matter of fact in the past decade tourism in India has come up as one of the most flourishing industries of the country. The beauty of the land has played a pivotal role in shaping up the industry to a great extent along with the facilities that makes the time spent here a memorable one. It is not just the beauty of the topography that has attracted the tourists from all across the globe, but the hospitality of the Indians too has paved the way for the travelers to enjoy the charm of the place.

Indian weddings are traditionally multi-day affairs, and involve many intricate ceremonies, such as the painting of the hands and feet of the bride called a mehndi. Garlands are presented to guests of honor instead of corsages, and lots of flower or rose petals are thrown for good luck.

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The country is visited by thousands every year to witness the great Indian weddings. Indian wedding forms attractive tour packages which are as exciting as the colors of the country. The Special Wedding Tour Packages are arranged to provide an insight into the lifestyle of the Indiana and the best of the weddings.

The Wedding Packages to India are attractive propositions as they are carried out for many days and involve interesting events during the course of the marriage. Monks & Monkeys Travels pvt Ltd offers you tailored wedding tours. The country which is divided basically into four regions, namely the Northern part, Eastern part, the Southern part and the Western part offers the chance of experiencing the weddings of the various rituals. Wedding in India is a huge occasion and loads of money flows for it. The tourists coming to the country to have a glimpse of the gala event can enjoy the various forms of weddings which are unique in themselves. The visitors get a chance of enjoying the best of Southern Indian Wedding in Kerala where the guests get the chance of witnessing the marriage in the beautiful backwaters and the bride and bridegroom dressed in the traditional attires. The marriage ceremony goes on for a single day where the guests get the chance of enjoying the very best South Indian wedding and cuisines too.

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The wedding in the eastern part of the country is not promoted much and is not usually featured in the list of the wedding tours. But the chief attraction of the Wedding Packages to India leis with the weddings of the Western India along with that of the Northern part where the ceremony runs for a long period. The weddings at the western parts features the Royal weddings from Rajasthan that gives an idea of the expenditure incurred during an Indian wedding. The weddings continue for three days with various functions including Ladies Sangeet, Jai Mala, the actual Wedding and many more. The gala event is embellished with a celebration of lifetime. The music and great food are an indispensable part of the weddings of India along with fire crackers making the atmosphere an electrifying one.

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Another happening wedding package offered to the tourists is the Celebrity Wedding in India which features the celebrations of a lifetime involving the celebrities of the country.

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The guests get a royal treatment at the weddings with the celebrations that are covered by the media throughout the country. The weddings in the Southern states of the country also feature the Beach Weddings in India which has grown in popularity recently.

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We have plenty of options to showcase Indian Weddings, Click on the link and mail us your taste @ Monks & Monkeys Pvt Ltd.

 

Thanks.

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